High Performance Change

Rich coaches CEOs, speaks to leadership teams and consults on strategy and culture. In September 2026 he published Adaptability Intelligence, a book on leading through constant change.

His old site had grown over several years on ProcessWire. The ideas were good, but they were hard to find: the main messages sat in a five-slide carousel, the same services appeared twice on the homepage, and around 150 articles sat behind pages of “read more” buttons with no search. There was nowhere for the book to live.

The ask was an honest look at what was there, then a site that says clearly what Rich does and makes the most of everything he has written.

• No main heading. The homepage had no headline for Google or screen readers to read, so neither could tell what the page was about.
• Messages on rotation. The carousel held five messages, and most visitors only ever see the first.
• Writing out of reach. Years of articles, with no search, no topics and no way to see what connected to what.
• A platform to move on from. We recommended WordPress, so the site runs on software that is widely supported and that Rich’s team can update themselves.

The new homepage opens on a single question: is your business working as one? It leads to a page on silo mentality, the problem Rich is brought in to solve, with the three ways silos start and the seven problems they cause.

Below it, the clients who have worked with him, NHS England, Datacom, Norwood, Trilateral Research and First Light, then his three services and what their leaders say about the work.

Adaptability Intelligence now has a page of its own and a place on the homepage. The book turns as you scroll, readers’ words sit beside it, and there are buttons to buy it in the UK and the US. Google is told it’s a book, with its author and details, so it can show it properly in search.

The whole site takes its look from the cover: the same blue and the same mark of four arrows meeting in the middle.

The blog is now the Leadership blog, and you can search every article as you type. Filter by topic or year, or sort by date, and the results change in place, without reloading the page. Each article shows its topics, and tapping one shows everything else on that topic.

New articles get featured images in the same style as the rest. We connected our free WordPress plugin, AI Image Studio, so Rich’s team can make a picture that fits each article without hunting for stock photos.

Every article kept its old web address, so links shared over the years still work.

• A clean move. Every page, article and testimonial brought across from ProcessWire, with retired pages and old documents forwarding to their new homes.
• Fast on a phone. The first screen loads before anything else, photos further down load as you reach them, and each one comes in at the size it’s shown.
• Easy to read. The logo and menu change colour to suit what’s behind them, every image has a description, and animations play once, when they come into view.
• Clear to Google. A proper title and description on every page, a sitemap, and the book and services described in a way search engines understand.
• Joined up. Articles are linked to the service they lead to, so each service page ends with related reading.
• Nothing is a dead end. A missing page searches for what you were looking for and suggests three articles.
• Easy to run. Rich’s team adds articles, testimonials and pages themselves.

A site that says in one line what Rich does, puts his book in front of the right people and turns years of writing into something people can use.

The new site launches soon at highperformancechange.com. We’ll test it again once it’s live and add the scores here.